Smith Evans have developed an ongoing relationship with Boodua Creek parent company Denco, and as part of our regular design consultation and marketing review, it was agreed that the Boodua Creek branding and packaging should evolve to more closely align with the more fully defined audience and in response to wholesale and customer feedback.

Understanding product performance, and then adapting to market change and insights is critical to achieve continued and sustained growth - something that Boodua Creek is now experiencing since small but important changes were made to brand, packaging format and to their online presence.