In conjunction with full branding and packaging range, Smith Evans was briefed to design and build a responsive website solution for the retail meat rub brand, Boodua Creek. The website aesthetic incorporates dark tones and wood textures to ensure packs, ingredients, and meat imagery jump off the screen with mouth watering results. The website features a comprehensive recipe section dubbed ‘The Meat Academy’, which includes text recipes and embedded how-to videos shot and edited by Smith Evans. The ‘Meat Academy’ content was also released to multiple social platforms ensuring the launch of the website received good traffic, shares and likes on the social networks.