With just a name to begin with the client came to Smith Evans to create a retail brand for their delicious Brazilian Cheese Bites.

Delicious photography was commissioned and art directed by us to highlight the unique nature of the Cheese bites and accompanying flavour profiles. Down-to-earth fonts, banners and woodgrain speak of the homely, everyday history of this simple food, while key details are conveyed in clear roundel devices. The branding extended across logo, packaging, in-store marketing material, trade communication and stationery.