What a treat to have been able to craft a new, bolder look for a favourite Queensland bread loaf range, stocked in both Coles and Woolworths. The refresh included a new brand logotype, bolder typography and enhanced bag design elements, to bring forth some serious visual impact and create a more dynamic shelf presence – all while maintaining the nostalgic essence of the original. The result is a design that bridges heritage and modern retail appeal. Winner, winner, bread for dinner!?