Blackmores, a client of many years, tasked Smith Evans to develop their Pure Animal Wellbeing range of supplements and pet care products.

For the supplement range we utilised a clean and clinical look to gain consumer confidence and allude to the ‘Vet-Developed’ nature of the product. A different dog for each product and condition specific icons were utilised across the range to aid customers in store. Supporting consumer and trade marketing material continued the clean professional look.