SmithEvans were briefed to craft the logo, brand style, and retail packaging construction and visual design for this boutique high-end homewares start-up. 

Our aim was to create a brand which felt appropriate for the high-end retail environment with which it would be stocked. The brand needed to look and feel friendly and welcoming while still appealing to the discerning premium, and mostly female, shopper.

The resulting retail packaging kicks goals on-shelf by combining a large fabric showcase window with cutout for touch, along with key product features to ensure quick shopper comprehension.