Redland Pharmaceuticals partnered with Smith Evans to create the branding and packaging for Rehydraid, their Oral Electrolyte Solution range. Modern logo and design convey trust and professionalism, appealing to all ages in pharmacy and supermarket. Engaging graphics attract younger audiences on child specific SKUs, while iconography and scientific details convey core use. Bold colours and strong shelf presence set the range apart, ensuring sales stayed well hydrated at launch.